Emily Hostetler


Senior Fellow – Medical Device Marketing

Advises manufacturers of innovative medical technology on all aspects of their Marketing strategy to help bring their products to market and drive adoption post-launch.

About Emily:


A global marketing leader across a broad spectrum of clinical specialties, Emily has deep experience in how to launch and drive the adoption of disruptive technologies that revolutionize healthcare. Honing her strategic marketing craft specifically in Orthopedics, Sports Medicine, Pain Management, Dermatology, and Ophthalmology, Emily has worked on diagnostic and therapeutic products that have generated hundreds of millions of dollars in revenue.


Emily is known for her approachable, collaborative style, and the ease with which she translates product value propositions for stakeholder audiences, including payers, clinicians, patients, and salespeople. Having served the gamut of businesses, from venture-backed start-ups to large-cap corporations, she has a proven track record of being able to adapt sales/marketing tactics and strategies to fit specific products from any med tech company at any stage.



  • Long-term Commercialization Strategy
  • Digital Marketing
  • Social Media Strategy
  • Field Sales Education
  • Patient Education
  • Direct-to-Patient Marketing
  • Direct-to-Consumer Marketing
  • Medical Education
  • Content Development
  • Global Market Launches
  • Market Access
  • Reimbursement
  • Workers’ Compensation
  • ASC Strategy
  • Clinical Strategy
  • Regulatory Strategy
  • PR Strategy
  • Therapy Adoption
  • KPI Development
  • Metrics & Analytics
  • Value Proposition
  • Brand Messaging
  • Claims Matrix
  • Cross-functional Leadership
  • Process Improvement
  • Connected Health



Global Marketing Director for REGENETEN – Bio-inductive Implant


Marketing Manager for Quell Wearable Pain Relief Technology


Product Manager for optomap Retinal Imaging



University of Virginia, McIntire School of Commerce; Charlottesville
Bachelor of Science, Commerce – with concentrations in Marketing and Management